Senior Paid Social Strategist

Inflow
Grand Rapids, FL
Category Operations
Remote
Job Description
Role Overview

The Sr. Paid Social Strategist's key role is to achieve client goals through the development and execution of paid social strategies and to serve as a trusted strategic resource and business partner to our clients.

What You Will Do

Establish yourself as a business partner to our clients, provide guidance on strategies, and identify and implement thoughtful strategies and bring forward-thinking ideas to the table.

Why It Might Be a Fit

You will assist with the sales process, contribute to the research and development of existing or new paid social tools and processes, and own your clients' results.

Requirements

  • Agency experience required
  • Minimum of 4 years of hands-on paid social experience
  • Current knowledge of ecommerce and paid social industry trends
  • Strong data analysis skills with the ability to drive action and make recommendations based on performance data
  • Experience with client reporting that demonstrates the relationship between effort and results
  • Familiarity with different approaches to account structure and knowing when to use one vs. another
  • Basic knowledge of website structure, URL structure, and implementation of tracking pixels, remarketing tags, and conversion events
  • Strong copywriting skills, especially as it relates to ad copy, landing page content, and campaign goals
  • Experience managing multiple client accounts and prioritizing to complete projects successfully and on time
  • Demonstrated ability to quickly learn a client's business and revenue model in order to align marketing strategies to impact their bottom line
  • Proven track record managing campaigns to achieve client goals across a range of budget levels
  • Experience contributing to omnichannel marketing strategies and coordinating with cross-functional teams

Benefits

  • Paid vacation and sick days
  • Half-day Fridays
  • Insurance: Health, dental, vision, life, short-term and long-term disability
  • 401K with employer contributions
  • Health and wellness budget (up to $65/month): gym membership, mental health and wellness support (massage, physical therapy, etc.)
  • Monthly internet stipend
  • Give Back/Civic Action Days: Time off for voting, political activism, volunteering, and community involvement
  • Bonus opportunities
  • Continued education budget: $500 annual budget for professional development and learning
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