Role OverviewWe're looking for a senior strategist to lead website, mobile app and sales enablement strategy for a national, multi-location consumer services brand. You'll run discovery and research, define the experience vision, and build a unified web and app roadmap that ties every recommendation to conversion, retention and revenue.
What You Will Do
Lead an audit of the website and mobile app, plan and conduct stakeholder interviews and customer research, analyze research and data to inform strategic decisions, facilitate workshops with stakeholders, partner with design and development teams, and present findings and recommendations to senior leaders.
Why It Might Be a Fit
You'll own the thinking and the deliverables, working alongside our paid media, analytics, UX and engineering teams. You'll have a track record of web and/or mobile app roadmaps that went into build and strong qualitative research skills.
Requirements
- 10+ years in experience strategy, product strategy, service design or customer experience
- At least 4 years leading strategy engagements end to end
- A track record of web and/or mobile app roadmaps that went into build
- Strong qualitative research skills, including interviews, journey mapping and service blueprinting
- Comfort reading funnel and analytics data and using it to shape recommendations
- Confident, polished presence with senior client stakeholders
- Agency or consultancy experience, working across strategy, design and development teams
Benefits
- Fixed fee of $21,000 - $27,000 for the engagement
- Paid out monthly on a net 30 day schedule
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