Senior Product Manager, Advertising Product Performance Measurement and Targeting

Bloomberg
New York, NY
Category Operations
Job Description
Role Overview

We're seeking a Senior Product Manager to lead the strategy, development, and delivery of Bloomberg's next-generation advertising measurement, targeting, and performance optimization products. This role sits at the intersection of data science, ad tech, and product innovation, and will define how Bloomberg's advertising clients measure efficiency, optimize campaigns, and activate audiences across platforms — all with a strong foundation in data integrity, privacy, and transparency.

What You Will Do

Define the strategy and roadmap for Bloomberg's advertising measurement, data, and targeting ad products, defining how success is measured, optimized, and communicated across video and display. Develop an understanding of Bloomberg's ad platforms, ad product ecosystem, audience and signals; recommending new opportunities and products.

Why It Might Be a Fit

You will own the end-to-end product experience for measurement, data, and reporting solutions that empower advertisers and internal stakeholders to derive actionable insights and demonstrate value at scale across display and video. Partnering closely with engineering, data science, product marketing, and sales, you'll shape the roadmap for scalable, data-driven advertising solutions that align with Bloomberg's mission to deliver trusted, high-performance advertising experiences.

Requirements

  • 6+ years in product management focused on ad tech, data platforms, or measurement/analytics products
  • Deep understanding of advertising measurement methodologies, including attribution, incrementality, and multi-touch modelling
  • Technical proficiency in APIs, data pipelines, identity systems, and large-scale data architectures
  • Proven track record to translate sophisticated data into actionable insights that advise business and product strategy
  • Strong cross-functional collaborator with experience influencing stakeholders across Engineering, Sales, Marketing, and Legal
  • Passion for data-driven decision-making and comfort with SQL or data analytics tools
  • Excellent communication and leadership skills, able to align diverse teams and present clearly to executives and clients alike
  • Bachelor's or Master's degree or equivalent experience in a quantitative field such as Computer Science, Statistics, Mathematics, or Economics (MBA preferred)

Benefits

  • Comprehensive and generous benefits plan
  • Merit increases
  • Incentive compensation (exempt roles only)
  • Paid holidays
  • Paid time off
  • Medical
  • Dental
  • Vision
  • Short and long term disability benefits
  • 401(k) +match
  • Life insurance
  • Wellness programs
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