Senior Product Manager, US Breyanzi Patient Marketing

We are looking for a passionate and purpose-driven marketer to join the US Breyanzi Marketing team in the role of Senior Product Manager, US Breyanzi Patient Marketing. This individual will be a key member of the US Cell Therapy Organization, responsible for driving the day-to-day development and execution of patient-facing marketing initiatives and direct-to-consumer omnichannel tactics for the Breyanzi franchise.

What You Will Do

Lead day-to-day patient asset development, execute day-to-day omnichannel tactics & deployment, shepherd assets through MLR review process, manage patient testimonial program & content, and ensure timely, compliant resource delivery.

Why It Might Be a Fit

This individual will play a critical role in ensuring the timely and compliant delivery of high-quality patient resources that are grounded in brand strategy and resonate with patients navigating their treatment journey. The ability to manage multiple projects simultaneously, shepherd assets through internal review processes, and collaborate effectively across a matrixed organization will be essential to success in this role.

Requirements

• Bachelor's degree required; MBA or other Advanced Degree Strongly Preferred
• Minimum 4 years of progressive experience in pharmaceutical or biotechnology marketing, brand management, or a related commercial function
• Proven track record of executing patient marketing or DTC programs with demonstrated impact on commercial performance
• Hematology, Oncology, or Cell Therapy experience preferred; CAR-T experience is a significant differentiator
• Experience managing assets through MLR review processes, with a strong working knowledge of FDA promotional regulations and PhRMA guidelines
• Demonstrated experience managing patient testimonial programs or patient advocacy partnerships is a plus
• Strong project management skills with the ability to manage multiple priorities simultaneously in a fast-paced environment
• Experience executing omnichannel or digital marketing tactics in a pharmaceutical or healthcare setting preferred
• Demonstrated ability to think strategically, drive execution, foster relationships, and build alignment across a matrixed organization
• Strong written and verbal communication skills; ability to clearly articulate ideas and recommendations to cross-functional stakeholders
• Strong scientific acumen, with the ability to comprehend and discuss clinical data in the context of patient communications
• Initiative, creativity, and proven ability to work effectively in a complex, rapidly changing environment

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP)
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support
• Paid Time Off
• Flexible time off (unlimited, with manager approval)
• 11 paid national holidays
• 160 hours annual paid vacation for new hires with manager approval
• 11 national holidays, and 3 optional holidays
• Unlimited paid sick time
• Up to 2 paid volunteer days per year
• Summer hours flexibility
• Leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs
• Annual Global Shutdown between Christmas and New Years Day