Senior Product Marketing Manager - Solutions and Services

The Senior Product Marketing Manager will lead go-to-market strategy, positioning, messaging, and commercialization for a portfolio of complex solutions, services, and enterprise offerings. This role is responsible for transforming expertise, consulting capabilities, data and analytics, technology, AI-enabled solutions, and other specialized offerings into differentiated, market-ready products and services that drive awareness, adoption, pipeline growth, revenue, and customer value.

What You Will Do

Develop and execute comprehensive go-to-market strategies for solutions, services, portfolios, and enterprise offerings. Define target markets, customer segments, buyer personas, use cases, value propositions, and expected client outcomes. Build commercialization plans that support awareness, pipeline generation, revenue growth, and customer adoption.

Why It Might Be a Fit

The ideal Senior Product Marketing Manager is an experienced product, solutions, or services marketer who excels at translating complex capabilities into clear market narratives, compelling value propositions, and scalable commercialization strategies.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field.
• 5+ years of experience in Product Marketing, Solutions Marketing, Services Marketing, Portfolio Marketing, or Go-to-Market Strategy.
• Proven success developing and executing commercialization and go-to-market strategies for complex offerings.
• Experience packaging and positioning complex capabilities into differentiated and commercially compelling market solutions.
• Demonstrated ability to drive measurable business outcomes, including pipeline growth, adoption, customer engagement, and revenue impact.
• Strong strategic thinking, storytelling, analytical, communication, and presentation skills.
• Experience collaborating across sales, marketing, delivery, account management, and executive stakeholder groups.
• Ability to influence cross-functional teams and build alignment within highly matrixed organizations.
• Experience marketing professional services, consulting, advisory services, managed services, technology-enabled services, or enterprise solutions is highly preferred.
• Experience with data, analytics, AI-enabled products, digital transformation solutions, or complex technology offerings.
• Healthcare or life sciences industry experience preferred but not required.
• Experience supporting highly consultative or value-based sales environments.