Role OverviewAs a Product Marketing Manager at TikTok, you will drive AI product awareness, testing, and packaging to resonate with our diverse customer base. You will craft compelling messaging, positioning, and collateral to transform features and functionality into valuable propositions for our users and clients.
What You Will Do
Define the value proposition, positioning, and messaging targeted at our audience, and shape go-to-market strategies for AI ad products. Drive product adoption and growth globally through various tactics such as sales enablement, automated notifications, content production, webinars, and client workshops.
Why It Might Be a Fit
You will act as a market strategy expert, working closely with the sales team to deeply understand target markets. You will identify opportunities for vertical-based recommendations and help scale these insights across the sales team.
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- Proven experience in digital marketing, with a track record of leading teams and driving go-to-market strategies
- Strong analytical skills with the ability to translate data into actionable insights
- Exceptional communication and presentation skills
- Adept at collaborating with cross-functional teams
- Ability to thrive in a fast-paced environment
- Creative thinking and a passion for innovation
]]>