Senior Product Marketing Manager

The Senior Product Marketing Manager owns the positioning, messaging, and product narrative behind the launch of a new ecosystem at the intersection of wellness and technology. They will define who the company is for, what matters to them, how they're different, and why they're credible, then turn that into messaging that can be executed against. This is a hands-on role that requires cross-functional collaboration to translate insight into product messaging.

What You Will Do

The Senior Product Marketing Manager will define the value proposition and positioning for a new brand and connected wellness ecosystem, run market, competitive, and customer research to pressure-test positioning, and represent the customer, competitor, and category perspective in commercial decisions.

Why It Might Be a Fit

This role may be a great fit for someone who is down-to-earth, approachable, and easy to strike up a conversation with, and has a proven track record defining a differentiated value proposition and taking a new brand or product to market.

Requirements

• Bachelor's degree required
• 6+ years in product marketing, positioning, or lifecycle messaging for consumer (B2C) brands
• Hands-on direct-to-consumer (DTC) experience
• DTC, health & wellness, and SaaS or subscription backgrounds are strongly preferred
• Proven track record defining a differentiated value proposition and taking a new brand or product to market
• Demonstrated expertise defining differentiated positioning and evidence-based expectation framing, and building the messaging systems and proof frameworks behind them
• Understanding of DTC, subscription, and membership models
• Ability to align partners across product, marketing, CX, and growth functions without direct authority

Benefits

• 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen