Role OverviewThe Senior Product Marketing Manager will own the product marketing for the QuickBooks Graduates program, crafting compelling narratives that translate product functionality into meaningful business value for small businesses that have outgrown QuickBooks. The role requires a deep knowledge of small business accounting software, ERP business management systems, accounting processes, business technology, and B2B marketing strategies.
What You Will Do
Primary responsibilities include owning the positioning and messaging for the QuickBooks Graduates program, creating differentiated thought leadership assets, and partnering with the customer advocacy team to review and elevate customer stories and videos. The role also involves working collaboratively with the broader marketing organization to support end-to-end go-to-market strategies for QuickBooks Graduates campaigns.
Why It Might Be a Fit
The ideal candidate will be an exceptionally strong writer, able to explain complex features using clear, direct language, and will approach every project with an analytical mind and a creative approach to messaging. The role requires a team player who is enjoyable to work with, brings positive energy, and commits to collaboration and shared success.
Requirements
- A minimum of three to five years of product marketing experience
- Deep knowledge of small business accounting software (QuickBooks or comparable)
- ERP business management systems
- Accounting processes
- Business technology
- B2B marketing strategies
Benefits
- Healthcare benefits (medical, dental and vision insurance)
- Employer paid Short-Term/Long-Term Disability
- Basic life coverage
- 401(k) plan with company match
- Flexible time off
- Sick and safe leave
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