Role OverviewThe Senior Publisher Direct Specialist is responsible for autonomously developing and executing effective media strategies rooted in endemic environments that align closely to client audiences and goals. They bring expertise across a variety of digital, offline, and emerging formats, collaborating with partners to deliver high-quality, brand-safe, and innovation-driven media solutions.
What You Will Do
Key responsibilities include leading holistic media consideration across endemic partners and channels, collaborating with Integrated Planning, Account Management, and Programmatic teams, and developing cohesive, synergistic cross-channel media recommendations. The role also involves managing and training others on all aspects of order creation and partner acceptance, leading timely launch and stewardship of multiple client campaigns, and managing campaign performance and reporting with informed decision-making and optimizations.
Why It Might Be a Fit
The ideal candidate will have a proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on new opportunities, and will be able to autonomously think around problems and identify potential solutions. They will also have strong written and verbal communication skills, and be comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities.
Requirements
- Bachelor's degree in Marketing, Advertising, Communications, Business, or equivalent work experience
- 5+ years of experience managing direct-to-publisher digital campaigns across display, custom digital programs, and/or online video
- Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on new opportunities
- Familiarity working in MediaOcean (Prisma) or comparable media buying software
- Proficient in Microsoft Office programs - Outlook, Excel, PowerPoint, and Word
- Self-starter able to seek new opportunities or projects, and lead from start to finish
- Ability to autonomously think around problems and identify potential solutions
- Ability to grasp new technology and product changes, and identify application to current work
- Strong written and verbal communication skills
- Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities
- Demonstrated comprehension and application of basic media math and analytical skills
- Ability to mentor and coach junior team members by providing guidance and training that strengthens team capability
Benefits
- ESOP (employee stock ownership plan)
- Annual bonus
- Full benefits package
- Paid time off benefits
- 100% paid parental leave
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