Role OverviewThe Paramount+ Global Retention team is looking for a highly analytical Senior Marketing Manager to plan, develop & optimize lifecycle programs for our subscribers. This position is charged with using data analysis to uncover strategies with the goal of driving engagement with our subscriber base resulting in reduced churn.
What You Will Do
Planning and development of global lifecycle strategy across multiple marketing channels, use data analysis to extract and evaluate insight from customer data and research to uncover areas of opportunity that will optimize lifecycle journey, retention trend analysis and reporting, analyze marketing campaign performance and trends.
Why It Might Be a Fit
Minimum 6 years of experience in a CRM or lifecycle marketing role, preferably with a subscription product, very proficient analytical skills, experience using segmentation to create complex subscriber journeys, deep knowledge of multiple marketing channels & ability to optimize new capabilities & technologies.
Requirements
- Minimum 6 years of experience in a CRM or lifecycle marketing role, preferably with a subscription product
- Bachelor’s degree preferred
- Very proficient analytical skills including the ability to distill, synthesize and draw conclusions and insights from diverse data sources.
- Experience using segmentation to create complex subscriber journeys
- Deep knowledge of multiple marketing channels & ability to optimize new capabilities & technologies
- Experience managing relationships in a cross-functional environment
- Ability to multi-task and adapt to a challenging, dynamic environment of multiple priorities
- Exemplary oral and written communications skills
- Passion for media and entertainment industry
Benefits
- Medical
- Dental
- Vision
- 401(k) plan
- Life insurance coverage
- Disability benefits
- Tuition assistance program
- PTO
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