Senior Search Marketing Manager

EF Student Tours is seeking a driven, collaborative, growth-oriented Senior Manager, Search to join our Growth Marketing team. In this role, you’ll own search performance end to end—paid search (PPC), AI search and discovery, and organic search strategy in partnership with stakeholders.

What You Will Do

Own search growth across paid, organic, and AI discovery, lead acquisition strategy, evaluate and test AI search experiences, and work across teams to turn search intent into useful, high-performing digital experiences.

Why It Might Be a Fit

This role requires 6+ years of experience owning and executing paid-search campaigns in Google Ads and Microsoft Advertising, hands-on experience evaluating and testing AI search and discovery experiences, and demonstrated experience managing moderate- to large-scale paid-search accounts with a focus on conversions and revenue outcomes.

Requirements

• 6+ years of experience owning and executing paid-search campaigns in Google Ads and Microsoft Advertising
• Hands-on experience evaluating and testing AI search and discovery experiences
• Demonstrated experience managing moderate- to large-scale paid-search accounts with a focus on conversions and revenue outcomes
• Strong analytical skills and comfort using data to diagnose performance and prioritize opportunities
• Proficiency in Microsoft Excel, PowerPoint, and Word
• Excellent organizational, project-management, and time-management skills
• Adaptability and effectiveness in a fast-paced, changing environment
• Strong interpersonal, written, and verbal communication skills, with the ability to collaborate across analytics, creative, web, and SEO teams

Benefits

• Commitment to professional growth: robust monthly calendar of trainings and workshops
• Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
• Exciting business travel opportunities
• 25% company match on your 401(k) contributions
• Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
• Access to fertility care and family-building support
• Wellness benefits including a yearly fitness reimbursement
• Frequent social and learning events, including access to our employee-run resource groups
• Robust Employee Assistance Program
• Tenure-based sabbatical eligibility
• EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
• Discounts at local venues and businesses
• Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week