Role OverviewAs a Senior Social Media Manager, you will own Instagram, Facebook, and LinkedIn profiles for a human-centric lifestyle/coaching company. You'll be responsible for creating content that stops the scroll, results in viewers taking action, and ultimately leads to webinar signups, email subscribers, and coaching clients. You'll work directly with the team to gather raw material, stories, and testimonials, and use AI tools to create engaging content. Your primary objective is to generate leads that turn into email subscribers.
What You Will Do
You'll be responsible for storytelling, content creation, and lead generation across two accounts with two different product offers. You'll also own the comments and DMs on both accounts, setting up and maintaining tools like ManyChat to automate parts of engagement without losing the human touch. You'll shoot and edit your own video when needed, and partner with the Creative Director on carousels and graphic posts.
Why It Might Be a Fit
This role is for someone who can balance promoting two products at completely different price points while keeping the storytelling authentic, vulnerable, and engaging. You'll be a fast learner, quick on your feet, and genuinely energized by people's stories of transformation. You'll have real experience with ManyChat, Adobe Creative Suite, Canva, and video editing tools.
Requirements
- 5+ years of experience in social media management
- Personal growth of a profile to 200k followers
- Fluency with AI tools and ability to use them to create engaging content
- Experience with ManyChat and ability to set up auto-responses and DM automation
- Knowledge of Adobe Creative Suite, Canva, and video editing tools
- Ability to balance promoting two products at completely different price points while keeping the storytelling authentic, vulnerable, and engaging
Benefits
- Premium health care (100% of premium and 50% of dependents' premium)
- Generous PTO
- Tiered bonus incentive plan
- Paid maternity and paternity leave
- Paid holidays
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