Role OverviewThe Social Media Manager is responsible for the strategic development, planning, execution, and optimization of social media programs that support product marketing, thought leadership, and business objectives. This role leads the creation and implementation of integrated social media strategies across owned and paid social channels to increase brand awareness, audience engagement, lead generation, and healthcare professional advocacy.
What You Will Do
Develop and execute comprehensive social media strategies, lead content development and campaign management, manage paid social media campaigns, support events and product launches, and collaborate with cross-functional teams.
Why It Might Be a Fit
The ideal candidate will have a deep understanding of social media strategy, content marketing, and audience engagement, with experience developing both organic and paid social media programs, and strong analytical skills to translate performance data into actionable recommendations.
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, Digital Marketing, or related field
- Minimum 6-8 years of progressive experience in social media marketing, digital communications, or integrated marketing communications
- Experience managing product-focused social media programs, paid social advertising, and social analytics
- Experience within healthcare, medical device, pharmaceutical, or highly regulated industries preferred
Benefits
- Annual bonus
- Paid vacation
- Paid holidays
- Health, dental, and vision benefits
- 401(k) with matching contributions
- Tax advantage savings accounts
- Legal plan
- Voluntary life and AD&D insurance
- Voluntary long-term disability
- Short-term disability
- Critical illness and accident insurance
- Parental leave
- Personal leave
- Tuition reimbursement
- Travel assistance
- Employee assistance program
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