Role OverviewThe role is to be the regional subject matter expert for influencer and creator marketing, developing strategies to support regional marketing goals. The role will drive and manage the planning and execution of creator and influencer partnerships, oversee influencer content development, and track influencer performance.
What You Will Do
The role will act as the regional subject matter expert for paid social and digital media, supporting marketing initiatives and global campaigns executed in key markets. The role will manage, execute, and optimize paid media plans for B2C and B2B programs, and translate campaign insights into actionable recommendations.
Why It Might Be a Fit
The role requires a dynamic expert in social media, influencer marketing, and paid digital media to ignite engagement across a vibrant, diverse region. The role will extend reach, build unparalleled credibility, and drive engagement at scale, directly shaping how audiences connect with innovative entertainment experiences.
Requirements
- 5-7+ years of experience in influencer marketing, social media marketing, and paid digital media
- Demonstrated experience serving as a subject matter expert or regional lead for social and influencer marketing
- Creative and pop-culture savvy, with proven examples of managing social and influencer programs for brands in an authentic way
- Working knowledge of paid social & digital media fundamentals
- Experience creating static or video graphics using tools like Canva, Adobe Premiere Pro, and/or Adobe Photoshop
- Experience using social publishing, listening, and analytics tools (e.g., Sprout, Sprinklr, native platform tools)
- Fluency in English and Spanish (written and verbal) is required
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