Senior Total Play Specialist

Butler/Till
City of Rochester, NY
Category Operations
Job Description
Role Overview

The Senior Total Play Specialist leads the development and execution of advanced media strategies for the agency's Total Play offering, an integrated, cross-platform advertising solution that merges video, audio, and gaming formats.

What You Will Do

Develop comprehensive media recommendations, lead successful activation and ongoing stewardship of complex media campaigns, manage campaign performance and reporting, and collaborate with partners and teams.

Why It Might Be a Fit

The ideal candidate will have 4+ years of experience developing, launching, and managing video campaigns, a proven track record of operating with integrity and enthusiasm, and strong problem-solving skills.

Requirements

  • Bachelor's degree in marketing, Advertising, Communications, Business, or equivalent work experience
  • 4+ years of experience developing, launching, and managing video campaigns across linear, streaming video, and/or online video
  • Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on new opportunities
  • Ability to quickly grasp new technology and product changes, and identify application to current work
  • Written & verbal communication skills
  • Proactive and curious attitude. Strong problem-solving skills
  • Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities
  • Self-starter able to seek new opportunities or projects, and lead with support from start to finish

Benefits

  • ESOP (employee stock ownership plan)
  • Annual bonus
  • Full benefits package
  • Paid time off benefits
  • 100% paid parental leave
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