Role OverviewEdelman is seeking a Senior Vice President, Creator Marketing to lead creator strategy and programming across a portfolio of major consumer and financial services brands. The ideal candidate is a senior marketing leader with deep expertise in the creator economy, talent partnerships, social platforms, and branded content.
What You Will Do
The Senior Vice President will serve as a senior strategic counselor to clients and internal leaders, shaping creator strategy within large-scale, 360-degree integrated campaigns and identifying opportunities to expand the role creators play across the broader marketing mix.
Why It Might Be a Fit
The ideal candidate will bring a sophisticated understanding of the rapidly evolving creator ecosystem and a demonstrated ability to translate culture, audience behavior, and platform dynamics into strategies that deliver measurable business and brand outcomes.
Requirements
- 10+ years of relevant experience in marketing, advertising, public relations, digital/social marketing, creator marketing, media, talent management or related fields
- Significant experience working directly within the creator economy, including creator marketing, talent partnerships, talent management, and/or comparable agency or brand-side roles
- Demonstrated experience counseling senior clients and leading large, integrated marketing or communications engagements
- Experience working with major consumer-facing brands, with demonstrated experience in CPG, financial services, and/or similarly complex categories strongly preferred
- Proven experience leading and developing teams, including managing senior-level talent and building high-performing, collaborative organizations
Benefits
- Medical and dental insurance
- Vision insurance
- 401K
- Life insurance
- Disability insurance
- Paid time off
- Travel assistance
- Wellness programming
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