SEO & AEO Manager

As the SEO/AEO Manager, you will own and advance organic search and answer engine presence across Ascend Learning's portfolio of healthcare brands. You will operate as a senior individual contributor and in-house authority on traditional SEO and emerging Answer Engine Optimization (AEO) / Generative Engine Optimization (GEO).

What You Will Do

Develop and independently execute comprehensive SEO and AEO strategies across Ascend's healthcare brand portfolio, improving organic search rankings, answer engine visibility, and AI-cited content to drive web traffic and enrollment/certification conversion.

Why It Might Be a Fit

You will be the subject matter expert who ensures Ascend's healthcare brands stand out in a competitive landscape where students, clinicians, and healthcare employers are increasingly turning to AI-powered tools to find licensure prep, certification, and continuing education resources.

Requirements

• Bachelor's degree in Marketing, Communications, Information Systems, or related field, or equivalent professional work experience
• 8+ years of search engine optimization experience
• Demonstrated SEO and AEO/GEO expertise
• Proven track record of improving organic search rankings, traffic, and conversion across multiple sites or brands
• Experience capturing featured snippets and AI-cited placements
• Expert command of on- and off-page optimization, technical SEO, and structured data / schema markup
• Deep knowledge of AEO and GEO principles
• Advanced proficiency in SEO tools: Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and similar platforms
• Exceptional analytical skills
• Strong project management skills
• Excellent communication skills
• Familiarity with HTML, site architecture principles, and CMS platforms
• Experience directing contract/nearshore resources and external vendors in a project lead capacity

Benefits

• Flexible and generous paid time off
• Competitive medical, dental, vision and life insurance
• 401(k) employer matching program
• Parental leave
• Wellness resources
• Charitable matching program
• On-site workout facilities
• Community outreach groups
• Tuition reimbursement