SEO & PPC Manager

As the SEO & PPC Manager, you will be responsible for driving our company's digital growth by maximizing our visibility across search engines, AI-powered search platforms, and paid advertising channels. You will own the strategy, execution, and continuous optimization of our SEO, paid search, local search, and answer engine optimization efforts across multiple markets.

What You Will Do

Manage and optimize Google Ads campaigns, monitor budgets, configure conversion tracking, prepare performance reports, and implement review generation strategies to strengthen local search rankings.

Why It Might Be a Fit

We are seeking someone who embraces change, proactively identifies opportunities, and continuously refines strategies to keep our company ahead of competitors. You will leverage data, emerging technologies, and market insights to improve lead generation, increase brand visibility, and maximize marketing return on investment.

Requirements

• Minimum of 5 years of experience managing both SEO and paid search campaigns
• Strong understanding of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and traditional SEO strategies
• Proven success improving organic rankings, lead generation, and paid advertising performance
• Strong analytical skills with the ability to interpret marketing data and communicate actionable insights
• Experience managing Google Ads, Microsoft Advertising, Google Business Profiles, and Local Services Ads
• Experience with Google Analytics 4, Google Tag Manager, and conversion tracking
• Strong understanding of keyword research, technical SEO, and local SEO best practices
• Excellent written and verbal communication skills
• Ability to manage multiple priorities in a fast-paced environment
• Self-motivated with strong organizational and problem-solving skills
• Commitment to continuous learning and adapting to emerging digital marketing trends

Benefits

• Health, dental, vision, and life insurance (available after 60-90 days)
• 401(k) participation with 4% employer matching contributions
• PTO and 8 paid company holidays per year
• Tuition-free college courses through our Education Program (up to $7K/year) and reimbursement for approved professional/personal development books
• Exclusive discounts on roofing, gutters, repairs, solar, and windows