Social & Brand Strategist

Weedmaps is seeking a Social & Brand Strategist to shape the company's social, editorial, and audience engagement strategy. This role sits at the intersection of culture, audience insight, social behavior, creative strategy, and editorial programming.

What You Will Do

Monitor platform trends, creator ecosystems, internet culture, and audience behaviors. Identify cultural opportunities that can evolve into campaigns, social content, and editorial programming. Translate audience insight into actionable strategic recommendations.

Why It Might Be a Fit

7+ years in social strategy, creative strategy, content strategy, editorial strategy, or brand marketing. Experience developing platform-native content strategies. Strong understanding of creator ecosystems, internet culture, and audience behavior.

Requirements

• 7+ years in social strategy, creative strategy, content strategy, editorial strategy, or brand marketing
• Experience developing platform-native content strategies
• Strong understanding of creator ecosystems, internet culture, and audience behavior
• Experience developing audience-driven creative briefs and campaigns

Benefits

• Physical Health (Medical, Dental & Vision)
• 100% employer-paid premium for employees
• Up to 80% coverage for dependents
• Company HSA contribution with the High Deductible Health Plan
• 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
• Basic Life, Voluntary Life and AD&D Insurance options
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings with a monthly company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Identity theft protection
• Legal access to a network of attorneys
• PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
• Paid parental leave