Social Lead

The Social Lead will define and drive Nanit's organic social strategy, shaping how the brand shows up for parents across platforms and culture. This role requires a deep understanding of our audience, strong fluency in social performance, and a sharp read on trends, emerging formats, and conversations within parenting and beyond.

What You Will Do

The Social Lead will own organic social strategy across channels, set strategic and creative direction grounded in brand platform, audience insight, and performance data, and develop audience-led content approaches for distinct parent mindsets and moments.

Why It Might Be a Fit

The ideal candidate will have 6-8 years of experience leading organic social, social strategy, or content for a consumer brand or agency, and will be comfortable creating and executing content as needed, while knowing when to partner with Creative or external resources for more complex work.

Requirements

• 6-8 years of experience leading organic social, social strategy, or content for a consumer brand or agency
• Deep expertise in Instagram and TikTok, with a strong understanding of platform behavior, trends, formats, and audience expectations
• Strong understanding of parents as an audience, including the needs, behaviors, tensions, and cultural conversations shaping modern parenthood
• A strong creative instinct with the ability to turn social trends, audience insights, and brand priorities into original content ideas
• Skilled at creating social content, including writing copy, developing concepts, shaping visual direction, and managing content through execution
• Strong understanding of social design principles, with basic Canva skills and the ability to create or adapt simple, polished social assets independently
• Comfortable creating and executing content as needed, while knowing when to partner with Creative or external resources for more complex work
• Experienced developing social engagement strategies that foster community, conversation, and meaningful audience participation
• Fluent in social performance data, with the ability to identify what's working, why, and how to apply those learnings
• Experienced leading creators and cross-functional partners from strategy and briefing through execution
• Comfortable balancing long-term content planning with fast-moving, reactive social opportunities

Benefits

• Equity options
• Paid parental leave for all new parents
• Employee discounts on Nanit products
• Work from home stipend
• Monthly team events
• Flexible PTO
• Remote work from home month in August
• Hybrid in office schedule