Social Media Community Specialist

Cavco Industries, Inc.
Plano, TX
Category Marketing
Job Description
We are seeking a highly organized and customer-focused Social Media Community Specialist to join our Social Marketing team. The ideal candidate is passionate about helping people, communicating clearly and creating positive experiences across Cavco’s social media channels.

Requirements

  • Manage day-to-day community engagement across Cavco’s social media channels
  • Respond to customer inquiries in a timely, helpful and on-brand manner
  • Monitor conversations about Cavco, our homes and the broader housing industry
  • Build relationships with community members, homeowners, prospective buyers, retailers and industry voices
  • Encourage positive conversation around Cavco homes, homeownership and offsite construction
  • Monitor community sentiment and recurring customer questions to identify trends and insights that inform social strategy
  • Track and report engagement activity, conversation trends and community insights
  • Escalate complex or sensitive issues to appropriate internal teams and flag potential reputation concerns to marketing leadership
  • Collaborate with customer care, communications, marketing and product teams to share insights gathered through social listening
  • Maintain and use response templates and community engagement guidelines to ensure consistent messaging across platforms
  • Support content development by identifying user generated content opportunities and surfacing common community questions or themes
  • Stay current on platform updates and best practices while testing new engagement tactics and features to strengthen Cavco’s community presence

Benefits

  • Competitive salaries
  • Comprehensive benefits
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