Social Media Content Publishing Specialist

BCBSM
Detroit, MI
Job Description
Role Overview

The Social Media Content Publishing Specialist translates brand and enterprise content into engaging, platform-appropriate social media experiences through content packaging, publishing, optimization and light creative development.

What You Will Do

Manage the publishing workflow for BCBSM and AHM social media channels, ensuring content is scheduled, optimized and delivered accurately across platforms.

Why It Might Be a Fit

Translate brand journalism, corporate communications and enterprise content into channel-appropriate social media formats that support engagement and business objectives.

Requirements

  • Bachelor's degree in English, Journalism, Communications or related field
  • Three (3) years of professional communications experience
  • Previous experience working in the healthcare industry is preferred
  • Advanced copywriting, editing and written communication skills
  • Intermediate oral communication skills
  • Advanced Microsoft Word and intermediate PowerPoint skills
  • Intermediate knowledge of multimedia technologies
  • Ability to manage multiple priorities concurrently while meeting deadlines
  • Ability to work independently and in a team environment
  • Ability to establish and maintain positive relationships within the organization and community

Benefits

  • Dental insurance
  • Vision insurance
  • Health insurance
  • Retirement plan
  • Paid holidays
  • PTO
  • Life insurance
]]>