Social Media Coordinator

BayPort Credit Union
Newport News, VA
Category Marketing
Job Description
Manage the day-to-day operations of BayPort's social media platforms, including daily scheduling, monitoring, and listening. Create engaging content, manage social media platforms, analyze performance metrics, and utilize social media monitoring and reporting tools to improve brand reputation and footprint.

Requirements

  • Develop and execute social media content calendars
  • Create engaging content including captions, graphics, short-form videos, and stories
  • Monitor, respond to, and engage with followers in a timely and professional manner
  • Manage social media management tools (e.g., Agorapulse, Hootsuite, HubSpot, Sprout Social)
  • Track and analyze social media performance metrics, trending topics, competitor monitoring and prepare monthly KPI reports
  • Assist in planning and executing social media campaigns and promotions
  • Stay up to date on social media trends, tools, and best practices
  • Ensure brand consistency
  • Assist with paid social media advertising campaigns
  • Maintain brand voice and ensure messaging aligns with company values
  • Support departmental initiatives during and after normal working hours

Benefits

  • Equal Employment Opportunity
  • Affirmative Action Employer
  • Drug-Free Workplace
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