Role OverviewThe UW-Madison College of Engineering Marketing and Communications team is looking for an energetic Social Media Manager to manage strategy and operations for a wide range of official college social media platforms. This is a strategic and collaborative role responsible for developing, executing, and governing the College’s multi-platform social media presence.
What You Will Do
Develops and supervises the execution of communication programs and may supervise personnel and/or other resources of institutional or unit communication goals. Develops and maintains a cohesive, platform-specific social media strategy and content calendar that aligns with the College’s marketing and communications goals.
Why It Might Be a Fit
The Social Media Manager will work in close collaboration with the Creative Manager, the Director of Communications, and a team of science writers to develop and execute the overall social content strategy. This role requires a proven track record of using social media analytics to inform strategy and report on performance.
Requirements
- 4+ years’ experience in communications and/or marketing, with a primary focus on social media strategy and channel management
- Proven writing and editing skills, with the capability to adapt tone, style, and messaging for diverse audience segments across multiple digital channels
- Experience supervising professionals and/or students and interns
- Proficiency with Microsoft 365 tools (Word, Excel, PowerPoint) and Microsoft Teams for project management and team communication
Benefits
- Comprehensive benefits package
- Generous paid time off
- Competitively priced health/dental/vision/life insurance
- Tax-advantaged savings accounts
- Participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund
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