Social Media Manager

AJS Hotels
Louisville, KY
Category Operations
Job Description
Role Overview

The Social Media Manager is responsible for developing, implementing, and managing the company's social media strategy to enhance brand awareness, engage guests, promote hotel, dining, and event offerings, and drive revenue.

What You Will Do

Create and manage social media content, monitor performance metrics, and work closely with operations teams to showcase exceptional guest experiences and strengthen the company's online presence.

Why It Might Be a Fit

This role requires a strategic thinker who balances creativity with performance metrics, with strong short-form video instincts and proficiency in short-form video editing tools.

Requirements

  • Bachelor’s degree in marketing, Communications, Journalism, or equivalent professional experience
  • 2+ years of experience managing social media for a brand or company
  • Proven experience creating high-performing short-form video content
  • Strong understanding of platform-specific best practices
  • Proficiency in short-form video editing tools (CapCut, Instagram Edits, or similar)
  • Familiarity with paid social media advertising platforms (Meta, TikTok, etc.)
  • Strategic thinker who balances creativity with performance metrics
  • Self-starter with strong organizational skills
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