Social Media Specialist

Requirements

• Work closely with internal departments to source and create timely, relevant, and accurate promotional content.
• Support the coordination and execution of loyalty marketing efforts by creating engaging content that promotes CRM initiatives and player rewards.
• Coordinate with the Digital & Traditional Advertising Marketing Specialist to ensure organic content supports and maximizes the effectiveness of paid social media and advertising campaigns.
• Manage and maintain a content library of social-first creative assets.
• Identify and implement platform-specific trends, best practices, and new features to continuously optimize organic reach and engagement.
• Actively monitor, listen, and respond to community feedback via social media platforms in a timely and professional manner.
• Develop, implement, and manage the daily, weekly, and monthly organic content calendar across all primary social media channels.
• Plan and execute live content captured during on-property events, promotions, and entertainment on various shifts to generate immediate, engaging content.
• Ensure all content adheres to brand guidelines, graphic standards, gaming regulations, and responsible gaming messaging.
• Track, analyze, and report on key social media performance indicators (KPI’s) such as engagement rate, reach, impressions, follower growth, and conversion metrics.
• Maintain knowledge of all current and upcoming promotions and events at Odawa Casino Resort.
• Attend all meetings & complete all training as required.
• Greet all guests and Team Members in a friendly, open manner.
• Conducts oneself in a positive and professional manner, acting as a role model for all Team Members.
• Uphold all brand guidelines, graphic standards, gaming regulations, and responsible gaming requirements across all social content.
• Maintain an organized, up to date content library of social first creative assets that support efficient production and storytelling.
• Upholds Odawa Casino Mission statement in all aspects of position:

Benefits

• Paid Time Off
• 401k Matching
• Retirement Plan
• Health Insurance