Role OverviewThe Specialist, Product Marketing plays a pivotal role in shaping and executing the Red Bull U.S. Occasions, Consumer Activation, Brand Building Events (BBE), and Athlete Celebration plans to drive business growth. This role will be responsible for providing guidance to ensure all campaigns are developed efficiently and effectively to grow brand love, relevance, and consumption.
What You Will Do
Work with cross-functional teams to develop and execute compelling, insight-driven brand marketing campaigns that resonate with consumers and deliver measurable business results.
Why It Might Be a Fit
As a key member of the U.S. Brand Marketing Team, you will support the development and execution of the RBNA Occasions, Consumer Activation, BBE, and Athlete Celebration campaigns, ensuring full organizational buy-in.
Requirements
- 2+ years of consumer goods industry experience with exposure to retailers
- Strong project management skills, process orientation and experience bringing complex, multi-faceted programs to life
- Proven ability to manage complex timelines and lead cross-functional projects
- Advanced proficiency in Microsoft Excel, Outlook, and PowerPoint
- Creative mind, not afraid to question and improve the “status quo”
- Ability to navigate throughout a highly matrixed organization
- Strong conceptual thinking and design critiquing skills
- Live and represent the Red Bull Brand
- Bachelor's degree or equivalent work experience
- Must be fluent in English, additional language skills an advantage
- Experience working with Agencies or Production suppliers preferred
- Some Technical Knowledge of POS Production (Print, Permanent, Temporary) preferred
Benefits
- Comprehensive Medical, Dental and Vision Plans
- 401k Match
- Family Leave
- PTO & Paid Holiday Schedule
- Pet, Legal, and Life Insurance
- Tuition Reimbursement
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