Sr Assoc Cust Lifecycle Marketing & Retention (Hybrid-Richmond, VA)

Atlantic Union Bank
Any Location, VA
Category Customer Service
Job Description
We are seeking a data-driven, customer-obsessed Senior Associate - Customer Lifecycle Marketing & Retention to enhance how we engage, nurture loyalty, and retain existing bank customers.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • 5+ years experience in lifecycle marketing, loyalty and retention marketing, CRM, email automation, or related fields
  • Hands-on experience with marketing automation platforms
  • Analytical mindset with experience using data to drive decisions
  • Excellent communication and collaboration skills
  • Detail-oriented with experience managing multiple simultaneous projects
  • Experience working with authenticated digital environments or online banking platforms

Benefits

  • Comprehensive benefits package
  • Incentive compensation plan
  • Discretionary profit sharing bonus program
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