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Sr Assoc Cust Lifecycle Marketing & Retention (Hybrid-Richmond, VA)
Atlantic Union Bank
Any Location, VA
Category
Customer Service
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Job Description
We are seeking a data-driven, customer-obsessed Senior Associate - Customer Lifecycle Marketing & Retention to enhance how we engage, nurture loyalty, and retain existing bank customers.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or related field
5+ years experience in lifecycle marketing, loyalty and retention marketing, CRM, email automation, or related fields
Hands-on experience with marketing automation platforms
Analytical mindset with experience using data to drive decisions
Excellent communication and collaboration skills
Detail-oriented with experience managing multiple simultaneous projects
Experience working with authenticated digital environments or online banking platforms
Benefits
Comprehensive benefits package
Incentive compensation plan
Discretionary profit sharing bonus program
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