Sr. Channel Manager

Requirements

• Harmonize sales and marketing plans to ensure budgets align with company objectives
• Develop and execute channel strategies for Mass & National retailers
• Meet with top channel partners to understand their key initiatives and drive three-year action plans
• Manage best-in-class promotional pricing and price increases across Mass & National Retail Channels
• Assist product team with market research, mix analysis, and competitive insight
• Develop reporting tool and establish meeting to disseminate data and findings
• Collaborate with Sales, Product, Industrial Design, and Engineering to identify channel gaps and targeted promotional activities
• Work with Brand and Design teams to enhance product launch in box and online