Sr. Coordinator, PR & Events

Requirements

• VIP / Celebrity / Influencer and Editorial Styling Opportunities
• Support strategic outreach and cultivate relationships across VIP, influencer, and editorial contacts to contribute to securing regular brand placements.
• Track, compile, and proactively share editorial coverage and VIP placements across internal and external channels in a timely manner
• Coordinate incoming VIP requests across cross-functional teams, ensuring clear communication, responsiveness, and adherence to timelines
• Press / Editorial
• Contribute to consistent and strategic pitching efforts to support securing across relevant fashion outlets
• Support pitching across seasonal collections, collection launches, and timely editorial opportunities, including shopping stories and key brand moments
• Cultivate and strengthen relationships with editors and stylists through press previews, market appointments, and targeted off-site meetings
• Assist in coordination and on-site execution of press days and showroom appointments, including guest list development, outreach, and overall experience
• Ensure timely sharing of hi-resolution imagery, accurate credits, and sample requests to support editorial placements
• Review outreach lists and pitches for affiliate agency partners, ensuring alignment with brand positioning, target audience, and editorial strategy
• Events
• Support implementation and ongoing maintenance of internal event systems (e.g., Smartsheets, Concur) to track timelines, budgets, and key success metrics
• Coordinate VIP dressing for events as needed, ensuring alignment across teams and timelines
• Contribute to execution across different internal stakeholders including but limited to PR, Retail, Wholesale and Atelier Direct.
• Cross-Functional Work
• Contribute to a consistent cadence of VIP and event placements for social use, ensuring alignment with product priorities, adjacent brand narratives, and visual direction
• Support communication and coordination across Retail, AD, Wholesale, Design, Social, and Content teams to align on key initiatives and brand moments
• Compile and share reporting on PR activations, including influencer gifting, event recaps, strategy decks, and media placements, with support from the PR & Events Assistant and Director oversight
• Support image selection and content creation for approval with Social and Content teams
• Track invoicing, budgets, and expenses, ensuring accuracy and timely submission
• General Support
• Coordinate sample trafficking across sendouts, returns, follow-ups, and confirmations, ensuring accuracy and timely communication
• Track and share editorial coverage, VIP/influencer placements, and earned social media across internal channels
• Compile and organize industry news and research for distribution to leadership teams
• Assist with submission and tracking of PR & Events-related invoices
• Contribute to event logistics, including planning tools, event supplies, and vendor coordination
• Build proficiency across internal systems and platforms, including Smartsheets, ShopMy, Launchmetrics (Fashion GPS), Instagram, and LinkedIn
• Provide guidance and onboarding support to interns, when applicable