Sr. Digital Channel Strategist

Star Tribune
Minneapolis, MN
Category Marketing
Job Description
The Minnesota Star Tribune is seeking a Sr. Digital Channel Strategist to lead performance strategy and optimization across digital campaigns for advertisers.

Requirements

  • Develop and oversee media strategy and performance across programmatic, paid social, PPC, and other digital channels to drive measurable client outcomes.
  • Analyze campaign data to generate clear, actionable insights and recommendations, and lead performance and strategy discussions with clients and internal teams.
  • Partner with account, media, and creative teams to align goals, messaging, targeting, and execution for effective campaign delivery.
  • Test new platforms, audiences, and creative formats while defining KPIs, establishing benchmarks, and supporting innovation and best-practice adoption.
  • Stay current on digital marketing trends, manage ad-hoc requests, and balance day-to-day execution with long-term strategic planning.

Benefits

  • Comprehensive Benefits
  • Wellness & Work-Life Balance
  • Financial & Family Support
  • Additional Perks
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