Role OverviewThe Sr Director, Marketing will lead strategic marketing initiatives for the Enterprise Dealer Group (EDG) business unit, owning the full end-to-end marketing engine and direct accountability for revenue growth, market share expansion, and margin improvement.
What You Will Do
Responsibilities include owning the commercial marketing system, collaborating with cross-functional teams, building standardized dealer marketing playbooks, translating voice-of-consumer insights into measurable commercial outcomes, and managing the marketing budget as strategic capital allocation.
Why It Might Be a Fit
The ideal candidate will have 10+ years of marketing experience, a proven track record in omnichannel marketing, and strong strategic thinking with the ability to translate business goals into actionable marketing strategies.
Requirements
- Bachelor's degree in marketing, business, or related field (MBA preferred)
- 10+ years of marketing experience
- Proven track record in omnichannel marketing
- Strong strategic thinking
- Hands-on experience managing SEM, CRM, and paid media campaigns
- Deep expertise in SEO, content marketing, and organic growth strategies
- Proficiency in marketing analytics tools
- Strong leadership skills with experience managing and mentoring marketing teams
- Passion for innovation and staying ahead of marketing trends and technologies
- Experience in both B2C and B2B marketing, ideally within home services or consumer goods sectors preferred
- Familiarity with CRM systems (Salesforce) and email marketing platforms (SF Marketing Cloud) highly preferred
Benefits
- Paid time off
- Health, dental, vision, life, disability benefits
- 401(k)
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