Sr. Director of Marketing

The Sr. Director of Marketing will lead the marketing organization, drive profitable growth, and grow a world-class marketing function that can efficiently scale with the business. The role can be remote in Orlando, Miami, or Austin, TX, with a strong preference for being in Austin, TX.

What You Will Do

The Sr. Director of Marketing will own the overall marketing strategy and annual planning, manage marketing P&L and budget allocation, drive data-driven decision making, and present marketing performance to internal and external stakeholders.

Why It Might Be a Fit

The ideal candidate will have deep personal passion for travel and family experiences, enjoy theme parks, and have successfully managed co-op marketing relationships with large brands.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field required; MBA or advanced degree preferred.
• 8+ years of progressive marketing leadership experience, with demonstrated success owning marketing strategy, budget, and P&L in a direct-to-consumer and e-commerce environment.
• Proven performance marketing expertise across paid social (Meta, TikTok, YouTube), SEO, email, and SMS, with hands-on experience managing large-scale media budgets and optimizing for CPA and ROAS.
• Deep experience building and managing creator and influencer programs, including partner identification, contract negotiation, campaign management, and ROI measurement.
• Strong brand and content strategy instincts, with the ability to craft differentiated positioning and ensure brand consistency across all customer touchpoints in a highly competitive marketplace.
• Demonstrated ability to lead, develop, and inspire marketing teams, establishing clear accountability structures, coaching talent, and building a culture of data-driven experimentation.
• Advanced analytical capability, comfortable with marketing attribution modeling, GA4, customer analytics, and performance reporting, with a track record of translating data into actionable strategy.
• Entrepreneurial mindset with the ability to think strategically and execute tactically; thrives in a fast-moving, lean environment where autonomy and measurable impact go hand in hand.
• Strong executive presence and communication skills, with experience presenting marketing strategy and performance to senior leadership and external partners.

Benefits

• Medical, Dental & Vision
• 401k Match
• Short Term Disability, Long Term Disability (Company Paid)
• Company Paid Basic Life and AD&D
• Additional Voluntary Benefits
• Flexible Work Arrangements
• 3 Weeks of PTO + 5 Personal Days
• Paid Holiday Break from Christmas to New Year
• Paid Holidays
• Fitness Centers (location dependent)
• Annual Day of Giving
• Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!