Sr. Lifecycle Marketing Manager (CRM)

Join Realtor.com+ as a Sr. Lifecycle Marketing Manager to lead user retention efforts and own the end-to-end messaging journey within Intercom. This role will design and build automated messaging series, manage the activation funnel, and partner with Product and Engineering teams to align marketing lifecycle messages with automated system alerts.

What You Will Do

Design and build automated messaging series in Intercom, manage the activation funnel, and collaborate with Product and Engineering teams to align marketing lifecycle messages with automated system alerts.

Why It Might Be a Fit

This role requires 8+ years of relevant marketing experience and product management experience, with a focus on CRM strategy, email and push notification channels, and in-product surfaces. The ideal candidate will have experience driving product strategies that deliver outstanding user experiences while generating measurable business impact.

Requirements

• 8+ years of relevant marketing experience and product management experience
• Bachelor’s degree (or equivalent experience); advanced degree a plus
• Experience with email and push notification channels, and in-product surfaces (sites, apps, pop-ups)
• Previous CRM strategy experience ideally in an omnichannel environment
• Experience leveraging consumer segmentation to drive business outcomes
• Proven experience driving product strategies that deliver outstanding user experiences while generating measurable business impact
• Analytical rigor and curiosity — skilled in interpreting data, forming hypotheses, and driving actionable insights
• Sharp business acumen: able to balance user needs with company priorities, identify revenue levers, and make product decisions that advance both product quality and financial goals

Benefits

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location