Sr. Manager, Marketing Mix Modeling & Advanced Analytics

KFC
Louisville, KY
Category Data Analyst
Remote
Job Description
Yum! is seeking a Sr. Manager to lead the execution of marketing mix modeling and advanced analytics projects, from intake to delivery. This role involves client-facing communication, data analysis, and strategic recommendations to optimize media allocation. The manager will also mentor analysts and ensure model consistency across projects.

Requirements

  • Bachelor’s or Master’s degree in a quantitative field
  • 12+ years of marketing analytics experience
  • Proven success leading cross-functional analytics teams
  • Deep understanding of marketing strategy
  • Strong problem-solving and stakeholder influencing skills
  • Experience with Bayesian modeling
  • Experience with multiple media environments

Benefits

  • Medical, dental, and vision insurance
  • Legal and accidental death and dismemberment insurance
  • Short-term and long-term disability insurance
  • Life insurance
  • 401(k) plan
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