Sr. Manager, Optimizations - HCP Products & Experiences

The Sr. Manager, Optimizations plays a critical role in managing and optimizing Pfizer’s HCP-focused web properties, primarily PfizerPro and other HCP digital assets, to deliver the best possible clinician experience. This role drives data-informed decisions and continuous performance improvement across the HCP surface, working in close partnership with HCP UX and Strategy, the Measurement and Web Analytics teams, and the Consumer Optimization Lead.

What You Will Do

Develop and execute a comprehensive optimization strategy for Pfizer’s HCP web properties, lead A/B and multivariate testing, and own the learning agenda for the HCP web properties.

Why It Might Be a Fit

The ideal candidate will have a strong background in website optimization, experimentation, and data analysis, paired with the strategic judgment to turn findings into roadmap-shaping recommendations. They will be able to drive measurable improvements in digital performance, work with dynamic websites and content management systems, and have a human-centered mindset.

Requirements

• Bachelor’s degree in a related field (e.g. Marketing, Business, Computer Science) required; advanced degree preferred.
• 6+ years in website optimization, experimentation, or related roles, with a proven track record of driving measurable improvements in digital performance.
• Strong command of web analytics tools and A/B testing / optimization platforms (e.g. Adobe Analytics, Adobe Target, Optimizely, VWO).
• Proficient in data analysis and interpretation, with the ability to derive actionable insights and make data-driven decisions.
• Experience working with dynamic websites and content management systems.
• Working knowledge of UX/UI principles and best practices.
• Familiarity with AI-enabled design and prototyping tools (e.g. Claude Design, Figma Make) and an appetite to fold them into the experimentation workflow.
• Strong problem-solving skills and a proactive, self-directed mindset.
• Excellent project management skills, with the ability to prioritize and run multiple initiatives simultaneously.
• A human-centered mindset, obsessed with the end customer and able to bring the voice of the clinician into decisions through an understanding of their journeys.
• Strong writing, presentation, and influencing skills.
• Discretion and trustworthiness in dealing with confidential information.
• Role model for the PFE Values (Courage, Excellence, Equity, Joy).

Benefits

• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
• paid vacation
• holiday and personal days
• paid caregiver/parental and medical leave
• health benefits to include medical, prescription drug, dental and vision coverage