Role OverviewThe Sr. Manager, Performance Marketing will serve as the gateway between Marketing, Product, Finance, Analytics, and Strategy teams, ensuring that marketing investments are aligned to business priorities and delivering maximum member growth, revenue, and profitability.
What You Will Do
The incumbent will lead annual and on-going marketing budget planning processes, develop and maintain an enterprise-wide marketing investment framework, and partner with teams to measure marketing performance across channels, products, and geographies.
Why It Might Be a Fit
The ideal candidate will combine strong financial acumen, marketing analytics expertise, strategic thinking, and executive communication skills to influence resource allocation decisions and drive measurable business outcomes.
Requirements
- Bachelor’s degree in marketing, Business, Economics, Finance, Statistics, Analytics, or related field
- Minimum 7 years of experience in marketing analytics, marketing strategy, FP&A, business analytics, or investment optimization
- Minimum 2 years of people leadership or project leadership experience
- Strong understanding of marketing measurement, attribution, ROI analysis, forecasting, and financial modeling
- Experience with Marketing Mix Modeling, multi-touch attribution, customer lifetime value modeling, and marketing performance optimization
- Experience managing large marketing budgets and working with cross-functional stakeholders
- Advanced proficiency in Excel, SQL, Power BI, Tableau, or similar analytics platforms
- Strong storytelling and executive presentation skills
- Experience using AI tools preferred
- Chartered Financial Analyst (CFA) preferred
Benefits
- Organizational performance based annual bonus
- Individual performance based annual bonus
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