Sr. Manager, Viral Marketing

Bertelsmann
Los Angeles, CA
Category Operations
Job Description
At BMG, we're seeking a digitally native Sr. Manager to join our Global Marketing team, focusing on deploying and testing paid and social marketing campaigns in-house, with an emphasis on emerging platforms, viral tactics, and evolving discovery behaviors.

Requirements

  • Experience running paid and/or social campaigns, either in-house or agency-side.
  • Strong understanding of how music is discovered and spreads across platforms and culture.
  • Fluency in platforms such as TikTok, Instagram, YouTube, Discord, and emerging community-driven spaces.
  • Experience working with UGC, creator ecosystems, or page-based distribution models.
  • Analytical mindset with experience using performance data and MROI to guide decisions.
  • Creative instincts paired with hands-on execution and experimentation.
  • Familiarity with paid media platforms, AI tools, and modern marketing workflows.

Benefits

  • Flexible work setup: 3 days in office, 2 days remote
  • Comprehensive medical, dental, and vision coverage
  • 401(k) match of up to 6%
  • Flexible time off policy
  • Commuter benefits program
  • Fitness reimbursement program and wellness incentives
  • Employee Assistance Program
  • Development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements
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