Sr Specialist, Salesforce Marketing Cloud - Remote

Requirements

• Advanced experience building, managing, and optimizing email campaigns specifically within Salesforce Marketing Cloud
• Hands-on experience leveraging Journey Builder, Automation Studio, Audience Builder, and Content Builder to deploy personalized, dynamic campaign flows and automations and create advanced multi-step customer journeys
• Create and troubleshoot automated workflows and data processes to support real-time, triggered messaging
• Support integration with Marketing Cloud Connect and integrating SFMC with Salesforce CRM for triggered sends and real-time personalization
• Expert in Salesforce Marketing Cloud data architecture, including Contact Builder, Data Extensions, and Data Views
• Working knowledge of html, CSS, AMPscript, and responsive design
• Submit creative briefs and partner with cross-functional teams to take emails from concept to delivery
• Help develop and maintain the monthly/quarterly email content calendar in collaboration with creative and marketing teams
• Proficiency in Figma for email design collaboration, proofing, and QA
• Thoroughly QA all email assets (email lists, subject lines, content blocks, links, dynamic fields, and imaging) across multiple devices and email clients before launch to ensure successful execution
• Strong analytical capabilities with expertise in email data analysis and performance reporting
• Experience analyzing performance metrics and creating detailed campaign reports to translate insights into actionable improvements
• Proficient with using Salesforce Marketing Cloud Intelligence Reports to create dashboards and visualizations
• Expertise using Google Analytics (G4) or similar web analytics platform to leverage data and metrics to drive campaign improvements