Strategic Market Development Analyst

Requirements

• Lead market and industry research to identify, size, and prioritize the industries and applications where the company's surface coatings technologies deliver the greatest strategic and financial value.
• Analyze internal ERP and Salesforce data to assess market attractiveness, profitability, win/loss trends, and operational fit by industry, application, and coating technology.
• Define and maintain a clear set of priority industries, target applications, and ideal customer profiles, and recommend where the organization should focus — and where it should not.
• Translate market insights into actionable go-to-market plans, including industry-specific positioning, value propositions, and messaging aligned to customer problems and use cases.
• Serve as the primary internal owner of market focus and go-to-market execution, ensuring alignment across leadership, engineering, business development, and operations.
• Partner closely with Applications Engineering to support early-stage customer discovery, qualification, and opportunity shaping in priority markets, while protecting technical resources from low-fit pursuits.
• Actively engage with prospective and existing customers in priority industries to shape opportunities, support qualification, and advance early-stage commercial discussions in partnership with applications engineering and business development.
• Act as the primary point of contact for external marketing vendors, providing clear direction, priorities, and performance expectations grounded in market insight.
• Guide the creation of application-based case studies, technical success stories, and market-facing content that demonstrate real-world customer value.
• Monitor market trends, competitive activity, regulatory or specification-driven shifts, and customer feedback to continuously refine market focus and recommendations.
• Regularly present findings, recommendations, and progress updates to leadership, including data-driven insights to inform strategic planning, capital investment, and growth decisions.
• Assist business development and applications engineers with targeted outreach.
• Support and complete additional projects and tasks assigned by your direct supervisor.
• Follow all AS9100, internal quality policies, OSHA safety regulations, and company safety policies.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Free uniforms
• Health insurance
• Paid time off
• Vision insurance
• Wellness resources