Strategic Marketing Manager

EquiTrust
West Des Moines, IA
Category Operations
Job Description
The Strategic Marketing Manager is responsible for leading and overseeing a team of marketing strategists responsible for driving high-impact initiatives across the organization. This role is accountable for leading marketing campaigns and strategic initiatives across all distribution channels, working collaboratively with Sales and Marketing leadership, and developing innovative, data-driven campaigns and compelling sales concepts that support and grow our retirement insurance product lines.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • Minimum 5 years of progressive experience in strategic marketing, campaign management, or sales enablement role
  • Strong understanding of life insurance, annuities, and distribution channels
  • Minimum 1 year experience in a manager or supervisor role
  • Experience developing integrated campaigns in a regulated or B2B environment
  • Proven ability to architect integrated campaign strategies aligned to business objectives
  • Deep knowledge of industry-specific products and concepts and distribution channels in which we offer our products
  • Demonstrated ability to translate complex products into compelling sales narratives
  • Excellent written and verbal communication skills
  • Proven cross-functional leadership and project management capabilities
  • Proficiency in marketing analytics, campaign reporting, and performance optimization
  • Ability to manage multiple initiatives in a deadline-driven environment

Benefits

  • Medical, Dental & Vision coverage
  • 401(k) with Company Match
  • Paid time off: Vacation, Sick, Holiday, and more
  • Paid Parental Leave for both Mothers and Fathers
  • Hybrid/Remote Work Options
  • Early Friday Closure
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