Role OverviewAs a Strategy Lead, you will be the strategic backbone of the OLIVER studio, connecting client ambitions to studio capability and ensuring every workstream has a clear, insight-driven strategic foundation. You will lead the end-to-end strategy for email and CRM program, and provide strategic input and optimization direction across paid, social, owned, and emerging channels.
What You Will Do
You will lead the end-to-end CRM and email marketing strategy for enrollment programs across all institutions, define and maintain audience segmentation frameworks, build and own the testing and optimization roadmap for email, and partner with the Data Analyst and CRM Campaign Managers to translate performance data into clear strategic recommendations.
Why It Might Be a Fit
You will be a great fit for this role if you have proven experience in a senior strategy, planning, or integrated marketing role, with a track record of leading strategy across multiple channels, not just one. You should have deep expertise in CRM, email marketing strategy, and lifecycle planning in a complex, multi-program environment, and strong analytical capability, comfortable with performance data, attribution modelling, A/B testing analysis, and translating insight into clear strategic direction.
Requirements
- Proven experience in a senior strategy, planning, or integrated marketing role
- Deep expertise in CRM, email marketing strategy, and lifecycle planning in a complex, multi-program environment
- Strong working knowledge of paid social, organic social, owned content, and/or performance marketing channels
- Strong analytical capability: comfortable with performance data, attribution modelling, A/B testing analysis, and translating insight into clear strategic direction
Benefits
- Flexible working
- Reasonable adjustments throughout the process
- Total compensation package
- Equal opportunity employer
- Inclusive working environment
- Sustainability goals around sustainability
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