Subscriptions Marketing Manager

Roku Inc.
Santa Monica, CA
Category Data Analyst
Job Description
Roku is a leading provider of streaming services in the U.S., Canada, and Mexico. They are seeking a Subscriptions Marketing Manager to lead off-platform marketing initiatives, driving subscriber acquisition and retention across various channels. This role involves data-driven decision-making and collaboration with product, analytics, and other teams to launch growth strategies and execute customer journeys.

Requirements

  • 7+ years of experience in media, technology, or subscription-based marketing.
  • Proven results growing subscriber bases through organic and paid digital media.
  • Demonstrated ability to develop, test, and optimize campaigns.
  • Experience launching mobile apps, websites, and utilizing multi-channel marketing.
  • Experience with SEO/ASO.
  • Advanced proficiency with marketing analytics and visualization tools.
  • Excellent communication skills.

Benefits

  • Global access to mental health and financial wellness support.
  • Local benefits including statutory and voluntary benefits.
  • Relief for potential burnout and stress
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