Role OverviewThe TikTok / Instagram Reels Strategist owns the thinking behind TPG's short-form presence. You're deciding what gets made, why it matters, and how it ladders up to both editorial and business goals. You track the algorithm like it's a beat. You build a calendar that's proactive, not reactive. You turn performance into direction, not just reporting.
What You Will Do
The strategy behind TPG's TikTok and Reels presence: what we make, why we make it, and how it evolves. Collaboration with creators and on-camera talent — you write the brief and set the strategic direction; they execute.
Why It Might Be a Fit
Success in this role looks like a short-form presence that feels intentional, not reactive. The content consistently shows up in the right moments: early to trends, aligned with platform behavior, and clearly connected to TPG's editorial priorities.
Requirements
- 3+ years working in social strategy, with real ownership over TikTok and/or Reels for a brand or publisher
- A track record of turning trends and algorithm signals into actual content decisions that perform
- Comfort with data, not just pulling metrics, but translating them into a clear point of view
- Experience running a content calendar in a fast-moving environment
- Strong writing. Your briefs are sharp, your thinking is clear, and your recommendations hold up
- Genuine familiarity with points, miles, and travel rewards culture
- Understanding of how social ties to audience growth and revenue, not just engagement
- Experience working within compliance or editorial guidelines for financial or regulated content
Benefits
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO)
- Paid Holidays
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