Role OverviewWe are hiring a North America Marketing Leader to build and scale a premium women's health brand in the US market. This is a 01 role with full ownership of growth strategy, brand positioning, and revenue outcomes.
What You Will Do
Define US GTM strategy and product-market fit, manage Shopify DTC growth, optimize CAC, LTV, conversion funnel, own Meta, Google, TikTok, podcast ads, build CRM flows, drive repeat purchase and customer loyalty, lead KOL/KOC, PR, social, and content strategy, execute campaigns across multiple female personas, build closed-loop analytics, translate US market insights into product direction, hire and lead local US marketing team.
Why It Might Be a Fit
Must be a builder, not a brand manager, with 10+ years marketing experience in North America, strong DTC experience, hands-on performance marketing, experience building or scaling brands, preferred in FemTech, HealthTech, Wellness, Beauty, Premium consumer brands, experience in wearable/3C hardware.
Requirements
- US citizen or Green Card holder
- 10+ years marketing experience in North America
- Strong DTC (Shopify/eCommerce) experience
- Hands-on performance marketing (Meta, Google, TikTok)
- Experience building or scaling brands (01 or rapid growth)
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