Role OverviewServe as the lead steward of the health system's brand, ensuring clarity, consistency, and differentiation across all markets, platforms, and experiences. Develop and execute an integrated marketing strategy aligned with enterprise growth priorities.
What You Will Do
Lead brand architecture, visual identity systems, messaging frameworks, and brand governance. Develop and execute marketing strategies to drive awareness, access, utilization, and growth.
Why It Might Be a Fit
Proven success leading brand and marketing strategy within complex, matrixed organizations; healthcare experience preferred. Demonstrated ability to drive growth, brand equity, and loyalty through integrated marketing and consumer engagement strategies.
Requirements
- Proven success leading brand and marketing strategy within complex, matrixed organizations
- Demonstrated ability to drive growth, brand equity, and loyalty through integrated marketing and consumer engagement strategies
- Experience managing large teams, budgets, and external partners or agencies
- Deep expertise in consumer insights, digital marketing, and data-driven decision-making
- Track record of building, evolving, and protecting iconic, trusted brands
- Strategic and visionary thinker with strong execution discipline
- Consumer- and mission-centered leadership approach
- Influential collaborator and trusted enterprise partner
- Results-oriented, data-driven decision-maker
- Change leader comfortable navigating complexity and scale
Benefits
- Equal opportunity employer
- Proud to be an equal opportunity employer
- All applicants and employees are considered and evaluated for positions at Texas Children's without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, gender identity, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved
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