Vice President, Consumer Insights & Marketing Intelligence

The Vice President, Consumer Insights & Marketing Intelligence, serves as Dairy Queen’s authority on consumer brands, the marketplace, and marketing effectiveness. This leader drives a deep understanding of consumer behavior and market dynamics, translating insights into strategies and recommendations that accelerate brand growth and business performance.

What You Will Do

The role connects consumer research, brand health, marketing effectiveness, marketplace intelligence, and business performance to provide actionable foresight and strategic direction.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of marketing effectiveness, including creative and campaign measurement, and the ability to integrate information across primary research, syndicated sources, behavioral data, marketing analytics, marketplace intelligence, and business performance.

Requirements

• 15+ years of progressive experience in Consumer Insights, Marketing Insights, Marketing Analytics, Strategy, and/or closely related disciplines.
• Minimum of 7+ years of experience leading teams and influencing senior executives.
• Experience in restaurant, retail, consumer packaged goods, or another consumer-led business; QSR and/or franchise-system experience is particularly relevant.
• Demonstrated mastery of qualitative and quantitative consumer research, with experience across areas such as segmentation, consumer journey mapping, needs and occasions, positioning, brand health, product or concept development, advertising and creative assessment, and behavioral research.
• Strong understanding of marketing effectiveness, including creative and campaign measurement and the role of media and marketing investment measurement methodologies such as Marketing Mix Modeling and Return on Marketing Spend.
• Demonstrated ability to integrate information across primary research, syndicated sources, behavioral data, marketing analytics, marketplace intelligence, and business performance.
• Strong understanding of research design and analytical principles, with the ability to optimize approaches, interrogate findings, distinguish correlation from causation where relevant.
• Experience identifying and applying emerging research methods, tools, technologies, and approaches to improve insights quality, speed, and business impact.
• Demonstrated success operating in complex, matrixed organizations and influencing decisions through both formal and informal relationships.

Benefits

• Medical and dental coverage
• 401K match
• Paid time off (including volunteer time as well as parental leave)