Vice President, Digital & Ecommerce

The Vice President, Digital & Ecommerce is a senior enterprise leader responsible for defining and executing Six Flags' digital commerce and guest-facing digital experience strategy across all parks and channels. This role owns the brand's digital front door, including sixflags.com, the mobile app, ecommerce platforms, guest account systems, CRM integration, digital marketing enablement, and product delivery across ticketing and sales channels.

What You Will Do

Key responsibilities include defining and executing the enterprise digital commerce strategy, partnering with Marketing, Revenue Management, Technology, Operations, Finance, and park teams to support ticketing, memberships, season passes, in-park purchases, and ancillary revenue streams. The role also involves establishing a cohesive, guest-centric digital experience across web, mobile app, email, CRM, onsite integrations, and distributed sales channels.

Why It Might Be a Fit

The ideal candidate will have 10+ years of progressive leadership experience in digital commerce, ecommerce, digital transformation, or consumer-facing digital platform roles, including significant experience managing teams and cross-functional initiatives. The candidate should have a strong understanding of ecommerce platforms, payment systems, CRM, digital marketing, analytics tools, experimentation platforms, and digital product delivery.

Requirements

• Bachelor's degree in Business, Marketing, Digital Media, Technology, or a related field
• 10+ years of progressive leadership experience in digital commerce, ecommerce, digital transformation, or consumer-facing digital platform roles
• Proven success driving ecommerce growth, conversion optimization, digital revenue performance, and platform strategy at scale
• Strong understanding of ecommerce platforms, payment systems, CRM, digital marketing, analytics tools, experimentation platforms, and digital product delivery
• Deep expertise in web and ecommerce analytics, including GA4/GTM implementation, dashboard development, KPI governance, and translating insights into business action
• Experience overseeing website and mobile app product development, roadmap prioritization, merchandising activation, and ongoing platform optimization
• Demonstrated ability to lead cross-functional initiatives in complex, multi-location environments
• Excellent leadership, communication, executive presentation, and stakeholder-management skills, with the ability to influence at the senior leadership level

Benefits

• Competitive salary
• Benefits package
• Opportunities for professional growth and development
• Collaborative and dynamic work environment