Role OverviewWe are looking for a Vice President, Influencer Strategy to develop customized influencer strategies and campaigns in partnership with account teams across US PR and advertising. The role requires a blend of influencer strategy expertise, creativity, and passion for pop culture and cultural nuance.
What You Will Do
Develop and execute influencer campaigns, create content engines, stay on top of trends, and collaborate with account teams to showcase social media and influencer marketing proficiency.
Why It Might Be a Fit
The ideal candidate is highly motivated, self-starting, and team-oriented, with high emotional intelligence and a personality that builds genuine connections. They should be passionate about pop culture and current events, and have a strong understanding of cultural nuances and inclusion.
Requirements
- Minimum 8 years experience specializing in healthcare influencer marketing
- Experience identifying and working with HCP influencers and digital opinion leaders
- Strong understanding of celebrity and influencer identification, vetting, contracting, and activation within the highly regulated pharma industry
- Strong ability to deliver persuasive, evidence-based counsel for client communications and marketing teams
- Up-to-date on current and emerging influencer and social media trends, particularly those with implications in the healthcare industry
- Knowledge of the rules and regulations related to the pharma industry
- Experience in creating and driving content engines for multi-faceted influencer campaigns
- Effectively prioritize tasks and projects based on their importance, deadlines, and impact on overall goals
Benefits
- Competitive compensation package
- Health benefits (Medical, Dental, Vision)
- Company match 401k
- Flexible paid time off (PTO)
- Sick time
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