Role OverviewThe Vice President, Marketing will lead brand, content, and social strategy for the Cleveland Sirens, working with the Cavaliers' and REG's broader marketing teams. This role requires someone comfortable setting a multi-year brand vision and rolling up their sleeves to shape a launch campaign.
What You Will Do
Own the Cleveland Sirens brand, oversee all marketing functions, use consumer research and fan data to drive decisions, build fan journeys, and develop lifecycle marketing strategies.
Why It Might Be a Fit
The ideal candidate will have 10+ years of marketing leadership experience in sports, entertainment, or another high-profile consumer brand, with a track record of building or relaunching a brand and managing multi-million-dollar marketing budgets.
Requirements
- Bachelor's degree in Marketing, Business, Communications or a related field
- 10+ years of marketing leadership experience in sports, entertainment or another high-profile consumer brand
- 5+ years managing and developing marketing, content or creative teams
- Experience managing multi-million-dollar marketing budgets and agency/vendor relationships
- Fluency in both brand-building and performance marketing
- A genuine understanding of basketball, the WNBA landscape, and what makes a fan base show up
Benefits
- Healthcare
- Dental
- Vision
- Retirement
]]>